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Eddie Welch, Public-private solutions sales specialist at Capital Group
As private markets become more accessible through public-private solutions, one of the most important responsibilities we have as financial professionals is pursuing the appropriate fit for investors. Comprehensive due diligence, particularly in this emerging space, is an important step before making investment recommendations to clients. It helps ensure a thoughtful approach that prioritizes alignment, applicability and service.
The manager you select matters, so when you are recommending a private market fund, consider closely its governance. Some questions to consider are, do they have a long track record investing in public and private markets? How are they bringing that into the fund? Are they buying, building or partnering with a private markets specialist? What is their overall approach and how do they address the unique risks associated with private market investments? Your choice of manager can drive the difference between client outcomes.
Another thing you might want to keep top-of-mind is the profile of the fund. When you dig deeper, look at what types of private market sectors the fund focuses on to understand how these exposures can complement other strategies in your portfolio. You should fully understand the liquidity profile of the fund. This will be important to help balance the liquidity needs of your client with the pursuit of potentially better investment outcomes.
There are some other considerations too, like the particular risk of the fund’s individual investments, the impact of leverage on the fund’s returns and who is eligible to invest in the fund. Essentially, “know what you own.” And of course, there are financial details. Make sure to have a clear understanding of the fund fees - inclusive of any performance fees - and how the manager approaches fund dividends so you can clearly answer your clients’ questions.
There are plenty of things to think about as you serve your clients. Remember to start by aligning your client’s financial plan with the manager and solution that you believe can help support their long-term goals. Then, sizing exposures thoughtfully and blending private allocations with more liquid public assets that seek to achieve these goals.
Success with these investment opportunities can come down to really knowing your manager and your client. When those things are aligned, you cannot only create portfolios that help investors pursue their long-term goals, but you can develop stronger, longer relationships with your clients.
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