Emotionally Invested | Capital Group

Market Fluctuations

Are You Emotionally Invested in the Market?

As the market cycles through inevitable ups and downs, your confidence may waver as well. Investors considering when to invest often make poor decisions when they let their emotions take over, making the wrong move at the wrong time.

You’ve heard the adage, “Buy low, sell high.” Unfortunately, many investors do just the opposite when they see the market dropping. Shaken by downswings, they cash out and miss any subsequent gains.

Dalbar’s annual Quantitative Analysis of Investor Behavior consistently reports that investors’ returns lag those of the market. The single largest contributor to this gap over time is psychology, including behavioral biases like loss aversion, which can lead to poor investment decision-making. Those who study behavioral finance look for the reasons behind investors’ irrational financial decisions.

An investor who hesitates to buy as the market climbs may finally decide to get in as it reaches its peak. An investor who panics when the market drops may flee just as it reaches its lowest point.

This chart shows how an investor trying to time the market can get it all wrong. During periods when equity returns have been relatively high, people have tended to flock to the market when prices were at their highest. But when equity returns have declined, many have sold their holdings and left the market at a time when stock values have been most attractive.

Don’t Let Market Cycles Make Your Head Spin

Staying focused on the long term can help you avoid common emotional errors.


You may feel that doing something — anything — during a downturn is better than doing nothing. Inaction might seem counterintuitive, but simply staying invested could be the better choice.

These tips can help you avoid making rash decisions based on emotions:

  • Remember it’s natural to feel worried. Even the most experienced investors who are familiar with the market’s historical cycles may feel torn between their emotions and knowledge.
  • Stick to your plan. Remember that maintaining a regular investing strategy gives you the opportunity to take advantage of market declines by purchasing more shares for less money.
  • Talk to your financial advisor. Before making any decisions, discuss your concerns with a financial professional to help keep your emotions in check. Work together to keep your long-term investment strategy on track.

Investments are not FDIC-insured, nor are they deposits of or guaranteed by a bank or any other entity, so they may lose value.

Investors should carefully consider investment objectives, risks, charges and expenses. This and other important information is contained in the fund prospectuses and summary prospectuses, which can be obtained from a financial professional and should be read carefully before investing. 

This content, developed by Capital Group, home of American Funds, should not be used as a primary basis for investment decisions and is not intended to serve as impartial investment or fiduciary advice.