Global Equities
Global investing and the AI opportunity
Jeremy Burge
Equity Portfolio Manager
Kathrin Forrest
Equity Investment Specialist

As artificial intelligence (AI) takes the investment world by storm, a growing number of investors are wondering how to take advantage of it, beyond considering poster child Nvidia and other tech superstars in the Magnificent Seven. 

“AI is creating opportunities for companies well beyond the big, early winners,” says Jeremy Burge, portfolio manager of Capital Group Global Equity FundTM (Canada). 

The watershed moment for AI was the launch of Open AI’s ChatGPT. At the heart of ChatGPT is generative AI. Unlike traditional AI which is focused on solving specific tasks within well-defined boundaries, generative AI simulates human-like understanding and produces well-crafted, original text, images, computer code or other content. From its November 2022 launch, ChatGPT raced to a million users in five days — and 100 million by January 2023. 

Although the overall market potential is still up for debate, it appears to be huge. Fundamentally, AI has the potential to help workers become more efficient and businesses more productive across all sectors of the market, across all industries and across all regions of the world. What's more, the implementation and economic impact of AI may occur faster than technological innovations in the past because AI is software-based and can be rolled out quickly on the internet.

“It has the potential to transform our world at great speed and scale,” says Burge. 

The global AI market is projected to reach nearly US$2 trillion by 2030

Bar chart shows the projected value of the global AI market and the compound annualized growth rate. Data shown for 2021 and 2022 represent actual growth. Years 2023 through 2030 are estimated. From 2021 to 2025, the AI market is estimated to grow from $96 billion to $420 billion, representing a compound annualized growth rate of 44.8%. From 2025 to 2030, the AI market is estimated to grow from $583 billion to $1.8 trillion, representing a compound annualized growth rate of 34.5%. Dollar values in USD.

Sources: Next Move Strategy Consulting, Statista. Years 2023 through 2030 are estimated. Lighter blue boxes represent estimates. Data as of January 2023. CAGR = compound annualized growth rate. Dollar values in USD.

As fast as AI is growing, it still has a long way to go before it becomes mainstream. As it matures, a deep, growing set of investment opportunities is emerging up and down the value chain. 

“The key as fundamental investors is to get into the nuance and ask the right questions: Which parts of the value chain are poised to benefit and in what order? Which geographies are going to be further ahead or behind on adoption? Which companies are poised to lead as critical suppliers or makers of the necessary tools and equipment? Who’s going to be hurt? And which companies stand to benefit from secondary and tertiary knock-on effects?” says Burge.


The most immediate investable opportunity has been concentrated in the compute segment related to the AI build-out. Constituents are semiconductor chip designers, equipment manufacturers, foundries and other highly specialized companies. Not surprisingly, many of these companies are already big stock market winners: Nvidia is a prime example, designing graphic processing units (GPUs) that have seen a surge in demand from companies that look to build and train AI models. Capacity for compute businesses is difficult to scale quickly given capital intensity and specialization within highly connected global supply chains. Going beyond this first layer, we anticipate investment opportunities across a broader set of “picks-and-shovels” equipment providers. This may include complements, such as semiconductor equipment makers (Applied Materials), chip foundries (TSMC), suppliers of memory chips (SK Hynix), and server-makers able to meet artificial-use cases (Dell). We may also see chip alternatives emerge: “x”PUs with distinctive features such as higher specialization, lower cost or higher electricity efficiency (Broadcom). Other opportunities may be in the ecosystem of companies that provide specialty chemical solutions, for example. 


Other investment opportunities reside in the rapidly growing infrastructure segment. It’s primarily made up of cloud companies, data centres and networking firms: all necessary enablers making AI possible. Due to the explosive growth in AI, global spending on data centre construction is expected to reach $US49 billion by 2030, according to McKinsey & Company. This may benefit suppliers beyond compute. For example, the centres have enormous power needs, which is favourably impacting electricity providers — both traditional and renewable. In June of last year, Constellation Energy, one of the largest electricity providers in the U.S., agreed to sell Microsoft nuclear power for its data centre in Virginia. More recently in January, U.S. construction-equipment maker Caterpillar, which already has a 60% share of the back-up power generation market for data centres, announced a successful test of its hydrogen fuel cell technology at a centre. This, says the company, opens the door to possibly using large-format hydrogen fuel cells to supply backup power for data centres. 

Staying focused on real investment opportunities

The AI investment opportunity chart is divided into five sections. Each section represents a different aspect of AI investment. The sections are labeled as follows: 1.	1. Compute: Opportunities include chip designers, foundries, and manufacturing equipment. Capital Group perspectives highlight the attractiveness of “picks-and-shovels” companies in this highly consolidated industry. 2. 2.	Infrastructure: Opportunities lie in cloud hyperscalers, data centers, and networking. Rapidly expanding infrastructure is required, with the cloud expected to see a growth uplift. 3. 3.	Models: Opportunities involve foundational models, platforms, and “big data” owners. Best models are owned by a handful of firms, with high barriers to entry. 4. 4.	Applications: Opportunities exist in software, IT services, and physical applications. The focus is on existing companies successfully commercializing AI, emphasizing sustainable competitive advantages. 5. 5.	Beneficiaries: Opportunities span health care, financial services, legal, and more. AI’s impact is transformational, but meaningful business transformation is still in its early stages. Global research depth and an active investment approach are critical.

*Views of individual Capital Group investment professionals will vary.


AI models are the programs trained on a set of data to recognize certain patterns or make certain decisions without further human intervention. They require large datasets, a lot of computing power and specialized engineers. Microsoft-backed Open AI’s model is called GPT4, Meta’s is Llama and Alphabet’s (Google) is Gemini, to name a few. Each of these companies has invested billions of dollars on foundation models trained on broad data, designed for generality of output, and adoptable to a wide range of tasks. These types of models provide a broad set of potential opportunities for commercialization/monetization. Time will tell which companies are best positioned to benefit.


The application segment of the AI value chain may be the most exciting and broadest in terms of investment opportunities. An early example is CoPilot, now embedded in Microsoft Office for a higher subscription fee. In time, beneficiaries may span all GICs sectors, industries and sub industries around the world due to the broad spectrum of potential use cases.

In health care, AI is already aiding diagnostics, drug discovery and patient care. Startups and established players are leveraging the technology to analyze medical images, predict disease outcomes and personalize treatment plans. U.S.-based Eli Lilly and Swiss-based Novartis have, for example, inked a deal with Alphabet’s digital biotech AI company Isomorphic aimed at accelerating the companies’ drug discovery processes. 

Targeting precision 

Meantime, advertising and marketing companies are using AI to personalize ads, optimize campaigns, and predict consumer behaviour. France’s Publicis Groupe, one of the world’s largest advertising agencies, has made AI the core of its business personalizing content, optimizing campaigns, and predicting consumer behaviour across its data base of 2.3 billion profiles of people around the world. 

In financials, a range of banks, insurance companies, and investment firms are starting to integrate AI into their operations using algorithms to analyze market data, optimize portfolios and detect fraudulent transactions. JP Morgan has, for instance, rolled out a “Cash Flow Intelligence” AI tool to about 2,500 corporate customers to help them with forecasting. The company says the software has reduced human work in this area by 90% and may charge for it in the future. 

“The approach towards innovation, the role of regulation, ability to source scarce inputs, competitive pressures and customer preferences all play a role creating differentiated opportunities and risks for companies,” says equity investment specialist Kathrin Forrest. 

Management is crucial  

High-quality management execution will be crucial for success with the emerging technology.

“At a company level, AI looks to be a source of disruption creating both opportunities and threats for management. It’s not so much a separate issue but rather something that has the potential to impact everything, everywhere. Thinking about AI in an integrated fashion — including management — may help paint a more nuanced, company-specific picture of a company’s potential going forward,” Forrest adds.

A final point regarding the AI opportunity as it relates to Capital Group Global Equity Fund (Canada) is that it’s not just about picking stocks, it’s about building a portfolio. Global Equity is a portfolio that considers more than just one market theme and is positioned to deliver against its objectives as it seeks to provide long-term, superior results. That means a diversified, balanced approach with many opportunities.

“We need to get more than just AI right,” says Burge.

Jeremy Burge is an equity portfolio manager with 42 years of investment experience (as of 12/31/2023). He is also chair of Capital International Asset Management (Canada), Inc., part of Capital Group. He holds a bachelor’s degree with honours in economics from the University of Nottingham.

Kathrin Forrest is an equity investment specialist at Capital Group. She has 19 years of industry experience and has been with Capital Group for one year (as of 12/31/23). She holds a master's degree in economics from Wayne State University and holds the Chartered Financial Analyst® designation.

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