Data as of 30 April 2026. Source: LSEG Datastream, U.S. Bureau of Labor Statistics.
June 2026
US consumer spending has remained resilient, even as confidence has deteriorated. This divergence is not a contradiction; rather, it reflects a more bifurcated economy, where strength is concentrated in select pockets and risks are becoming increasingly asymmetric. This has resulted in a ‘K‑shaped’ dynamic in which higher‑income segments remain resilient while more vulnerable cohorts face mounting pressure.
Consumption is holding up largely because of who is spending. Higher‑income households — accounting for just over half of total US personal income — remain relatively insulated from inflation and a softening labour market. Their continued spending, particularly on services, is sustaining aggregate demand. In contrast, delinquencies are rising among lower‑income households. As a result, headline growth is increasingly being supported by a narrower base of consumers.
Spending resilience has also found support from households drawing down savings to smooth consumption. But while this supports near‑term growth, it is not without cost. As savings buffers erode, consumption will become more sensitive to income growth and labour‑market conditions. At the same time, declining consumer sentiment points to concerns around persistent inflation, driven by heightened uncertainty around supply dynamics and broadening cost pressures.
This K‑shaped environment underscores a more selective opportunity set for investors. Exposure to structurally supported demand and higher‑income consumers is likely to be rewarded. At the same time, inflation uncertainty remains elevated, with the path to sustained disinflation unlikely to be linear, reinforcing the case for inflation‑aware portfolio construction.
Seemingly robust headline data should also be interpreted with caution, as they may mask underlying fragilities, highlighting the need for disciplined risk management and a focus on the quality and drivers of growth rather than aggregate strength alone.
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