Meta shifts the narrative on dividends in the world of Big Tech
Chris Buchbinder
Equity Portfolio Manager
Marc Nabi
Equity Investment Director
Jacob Gerber
Equity and Multi-Asset Investment Director

Meta’s dividend initiation this year appears to have changed the payout paradigm for Big Tech companies. Soon after, Alphabet and Salesforce followed suit, announcing dividends for the first time.

Investors have historically balked at dividends as a sign of declining growth prospects. That was the signal that investors sent when Microsoft first announced its dividend in 2003. But Meta appears to have successfully changed that narrative. The stock went up 23% following the announcement, accruing almost US$200 billion in market cap.

The distinguishing feature today is that the larger cap tech companies have buttressed balance sheets, strong earnings, reasonable valuations and what may be the beginning of an AI megacycle that will require massive amounts of capital expenditure. In this context, the introduction of dividends by both Meta and Alphabet is viewed as a sign of capital discipline and confidence in earnings sustainability.

Big Tech’s foray into dividends

Meta and Alphabet will still spend billions on AI infrastructure. Dividends come after aggressive cost cutting and realignment of resources by many large tech companies. Along with Salesforce’s first-ever dividend of 40 cents per share, total dividend payments from the companies could amount to about US$4.2 billion on a quarterly basis. 

Tech’s share of dividends is growing 

The stacked area chart above shows the value of dividend contributions by sector to the S&P 500 Index in billions of U.S. dollars from 1999 to 2023. The graph displays data for the following sectors: communication services, consumer discretionary, consumer staples, energy, financials, health care, industrials, information technology, materials, real estate and utilities. The left vertical axis represents values from zero to $650 billion, while the bottom horizontal axis indicates years. Overall, dividend contributions rise across most sectors over time. To the right of the chart, an inset box lists the dividend contributions for each sector in 2023: information technology: 14.1%; consumer discretionary: 5.7%; consumer staples:13.5%; energy:9.3%; industrials: 9.2%; real estate: 5.4%; utilities: 5.1%; communication services: 4.3%; financials: 17.1%; health care: 13.4%; materials: 3%. An inset table lists companies and their respective dividend payments in billions of dollars. Microsoft leads with $20.7 billion, followed by Apple at $15.1 billion, Exxon Mobil at $14.9 billion, Kenvue at $14.6 billion, JPMorgan Chase at $13.5 billion, Johnson & Johnson at $11.8 billion, Chevron at $11.3 billion, Verizon at $11 billion, AbbVie at $10.5 billion, and Pfizer with $9.2 billion.

Sources: FactSet, Capital Group. Data from 1999 to 2023. 

While dividend-focused investors may not be thrilled with Meta's low dividend of 50 cents per share and dividend yield of 0.4% or Alphabet’s annual dividend of 80 cents and yield of 0.5%, the sheer scale shows substantial payments: US$5.1 billion for Meta and US$10 billion for Alphabet. And the dividends will likely grow over time, as has been the case with other tech firms. Microsoft's dividend has consistently increased since 2003. Apple initiated its dividend in 2012 and has raised quarterly payouts for 12 straight years.

Tech firms have traditionally leaned on share buybacks, and these will likely continue to be a core part of their overall capital allocation framework. For example, Apple recently announced plans for a record buyback of US$110 billion of stock, while Meta authorized a buyback of US$50 billion. But an increasing number of tech firms are recognizing that dividends can prove management’s commitment to shareholder returns. Companies are loath to cut their dividends, as it sends a negative signal to investors and often leads to a decline in share price. Furthermore, the dividend is a way the technology giants can potentially expand their base beyond growth-oriented investors. 

As tech firms have grown in market cap, the information technology sector has become a bigger part of the overall dividend equation for U.S. stocks. Technology companies ranked as the second-largest contributors to S&P 500 dividends, behind the financial sector and traditional dividend-paying areas of the market, such as health care and consumer staples.

Notably, 37 of the 65 technology companies in the S&P 500 Index pay a dividend. That’s more than half, which also means that there is room for tech companies to grow dividends further. Five of the Magnificent Seven stocks now pay dividends. 

Looking beyond tech firms, dividends are growing across industries

Given rising cash flows and expectations of earnings growth for U.S. equities, the outlook for dividend payers is brightening. The S&P 500 is expected to post a 6% increase in payments for 2024, compared to its 5% increase in 2023, according to S&P Dow Jones Indices data. 

The dividend futures pricing curve is also significant as market expectations have increased following Meta’s and Alphabet’s announcements. The slope of the curve has steepened and can be used to represent expected dividend growth overtime, in this case, for the current year.

Tech brightens outlook for S&P 500 dividends 

The line chart shows the S&P 500 dividend futures curve steepened over the last quarter, following Meta and Alphabet’s dividend initiation. The S&P 500 dividend futures pricing chart represents the price to own all dividends paid by S&P 500 companies over a specified calendar year, or 2024 in the chart above. The underlying index tracked is the S&P 500 annual dividend points index. The chart has four data points over the duration of each curve as of April 30, 2024, and as of December 29, 2023. The former line in blue has an increasing trend, while the latter green line isn’t as steep, given the data is compiled before Meta and Alphabet’s dividend announcements.

Sources: Capital Group, Bloomberg. Data includes trailing 12-months, 1-year forward, two-year forward, and 3-year forward dividend futures prices as of April 30, 2024. Based in USD.

Dividends are being initiated and restored in many industries. As free cash flows rise on corporate balance sheets, many companies are increasing their payouts or reinstating dividends. Aerospace, airline and cruise companies were among industries that conserved cash during the COVID-19 travel slump and are now shifting gears as global travel rebounds. 

Ryanair, for example, announced its first-ever dividend in 2023 after a rebound in profit and a brighter forecast. also initiated a dividend, citing earnings and free cash flow strength. Delta Air Lines reinstated its dividend after suspending it during the pandemic. General Electric, which makes and services jet engines, recently boosted its dividend. 

Dividends are growing globally. European banks Santander, Deutsche Bank, UniCredit and BNP Paribas have also elected to raise dividends in 2024. 

Global dividends are expected to grow 

The line chart illustrates the projected growth rates of dividends per share for three stock market indices: MSCI Europe, MSCI USA and MSCI Japan. The x-axis lists the years from 2013 to 2026, with 2024 through 2026 based on consensus estimates. The y-axis shows dividends per share in dollars. From 2021 to 2026, the chart shows implied compound annual growth rates (CAGR). For the top line on the chart, MSCI Europe has a CAGR of 5.3%. MSCI USA’s CAGR is 7.4%, and MSCI Japan’s is 10.6%. All three lines have increasing dividend trends during the specified period.

Source: FactSet. Data from 2013 to 2023, with 2024 through 2026 based on consensus estimates as of April 24, 2024. CAGR = compound annual growth rate. Based in USD.

Energy giants such as ExxonMobil and Canadian Natural Resources have maintained a steady base of investors amid volatile oil prices by maintaining and growing their dividend for over 20 years. Some exploration & production companies have opted to incorporate variable or special dividends in addition to their base payouts as they manage cash flow levels given fluctuations in commodity prices.  

Bottom line

Dividends benefit management in several ways. First, they can widen a company’s shareholder base. Having more investors can reduce stock volatility by accommodating both growth and dividend income investors. Second, many employees at technology and innovation companies receive shares as compensation. Consequently, a dividend can be seen as an indirect pay raise and boost employee morale. 

Over the past 12 months, we have seen signs that the U.S. equity market has broadened beyond a highly concentrated group of stocks, and traditional dividend payers have been garnering more attention. Dividend stocks have the potential to ride out market volatility, along with elevated interest rates.

It’s possible that dividend-paying companies may see a valuation re-rating. The P/E ratio of high-dividend stocks versus the S&P 500 has lagged, though the ratio is gradually improving. 

Dividend payers present opportunities 

The line chart illustrates the changing popularity of high dividend stocks relative to the overall market. The x-axis shows a timeline from 1980 to 2022. The vertical axis shows the percentage difference in price to earnings (P/E) ratios between negative 40 and 5. A blue line charts the difference in P/E ratios between stocks in the S&P 500 with the highest dividend yields compared to the broader index. The line fluctuates significantly. Notable dips occur below a dashed horizontal line, which represents an average P/E ratio difference of negative 12.9%. The dips suggest times when the broader S&P 500 was preferred to dividend payers. The largest dips occur around 1999 and 2020.

Source: Goldman Sachs. Data as of March 31, 2024. P/E ratio = price-to-earnings ratio. Past results are not predictive of results in future periods. This chart examines the P/E multiple of the cohort of stocks in the S&P 500 Index with the highest quintile dividend yield (sector-neutral) relative to the broader S&P 500. 

If the U.S. Federal Reserve eventually cuts interest rates, it could also be a catalyst for higher yielding dividend stocks. While a large portion of the nearly US$6 trillion in cash sitting on the sidelines may move to fixed income, declining interest rates coupled with a more resilient economic environment could also increase investor demand for these stocks. 

Chris Buchbinder is an equity portfolio manager with 28 years of investment industry experience (as of 12/31/2023). He holds bachelor's degrees in economics and international relations from Brown. 

Marc Nabi is an equity investment director with 35 years of investment industry experience (as of 12/31/2023). He holds an MBA from New York University and a bachelor’s degree from the University of Michigan.

Jacob M. Gerber is an equity and multi-asset investment director with 26 years of experience (as of 12/31/2023). He holds a bachelor’s degree in biology from University of California, Los Angeles.

Chris Buchbinder is a portfolio manager for Capital Group U.S. Equity Fund (Canada).


The MSCI Japan Index is designed to measure the performance of the large- and mid-cap segments of the Japanese market.


The MSCI USA Index is designed to measure the performance of the large- and mid-cap segments of the US market


The MSCI Europe Index captures large- and mid-cap representation across 15 developed markets (DM) countries in Europe.


S&P 500 Index is a market-capitalization-weighted index based on the results of 500 widely-held common stocks. 


The price-to-earnings (P/E) ratio measures a company's share price relative to its earnings per share (EPS). 


The Magnificent Seven are a group of large and influential technology and consumer discretionary stocks: Alphabet, Amazon, Apple, Microsoft, Nvidia, Meta and Tesla.

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