Build plan participation and encourage savings

Sponsoring a 401(k) plan offers employees a valuable benefit: It’s a convenient way to save for the future. A good retirement plan also offers plan sponsors, an effective way to attract and retain employees.

In addition to helping employees save for retirement, increasing plan participation can lead to:

  • Better ability to meet nondiscrimination requirements
    Adding participants may help the plan pass nondiscrimination testing, such as the actual deferral percentage (ADP) and actual contribution percentage (ACP) tests.
  • Higher contribution limits for highly compensated employees
    Highly compensated employees (HCEs) may be able to defer a greater percentage of their pay to the plan if the average contribution for non-HCEs increases. Of course, contributions must remain within plan limits.

Increase plan participation

Encourage more employees to participate in the plan with these suggestions. Your financial professional can help you implement them.

  • Automatically enroll participants

With automatic enrollment, employees must actively choose not to participate. Automatic enrollment can dramatically increase plan participation, even among lower earning employees. If certain rules are met, automatic enrollment can also reduce the plan’s testing obligations and limit fiduciary liability. While automatic enrollment increases plan participation, it may also impact costs due to increased matching contributions. A provision of SECURE 2.0 Act requires most new plans to automatically enroll participants. Exemptions apply, including small businesses (10 or fewer employees), new businesses (less than 3 years old) and plans existing before December 30, 2022. For more information about automatic enrollment, refer to this article about plan features.

  • Match employee contributions


Providing matching contributions — or increasing your existing match — gives employees a strong incentive to participate in the plan.

  • Allow loans and/or hardship provisions


Loans and hardship withdrawals allow participants access to their money for important financial needs. Such features may attract younger workers to the plan.

  • Provide educational information
     

Ask your plan’s financial professional to give presentations to your employees on saving for retirement. Encourage meeting attendance by providing lunch or snacks. Your financial professional can suggest a number of topics.

He or she can also provide valuable educational materials. Make it easy for participants to find the literature by displaying it in common areas (like the lunchroom) or by placing it in employee inboxes.

Educational materials available in English and Spanish include:

- Reasons to consider increasing your contributions   English   Spanish
- Roth vs. pretax contributions   English   Spanish
- The value of saving over time   English  Spanish
- Understand market volatility   English   Spanish
- One fund. Many benefits. (Target date funds)   English   Spanish

  • Direct workers to the plan’s participant website


It’s a good idea to remind employees that the participant website provides a wide variety of educational content, in addition to account access. Employees will find learning tools and interactive calculators that offer personalized results, such as estimating how much users need to save and whether their projected savings will get them to their goal.

Help participants save

Now that you’ve made enrollment easier and more attractive, show participants the importance of setting realistic goals and how to act on them.

  • Encourage workers to estimate how much they’ll need

    After logging in to the participant website, participants will be able to see how much they might need to save and whether their current plans are on track. Send our Managing your retirement plan account single sheet in a company-wide email to help participants get online. A Spanish version is also available.

    Another approach is to ask the plan’s financial professional to order our financial checkup brochure. The brochure is designed to help participants evaluate whether they’re on track to reach their retirement savings goals.

  • Encourage employees to regularly increase their deferrals

    Suggest that participants use some (or all) of a yearly raise to increase their monthly deferrals. Some plans even allow employees to designate annual deferral increases in advance.

  • Remind participants about contribution limits

    Contribution limits have been steadily increasing over the past few years. In addition, participants age 50 or older can take advantage of even higher limits thanks to catch-up contributions. You’ll find current limits in this article, along with customizable letters you can send employees to keep them informed.

  • Talk to employees

    Listen to why some employees aren’t saving and then find ways to address their concerns. One idea: Talk to employees who are saving and find out what strategies they use to save more. Then share those ideas with the larger group.

ICanRetire®

Our digital participant engagement program is designed to help participants take control of their financial future with easy-to-understand action plans and targeted emails — at no additional cost to you.

To simplify the retirement planning process and add value to the plan, we’ve integrated ICanRetire — which can also be viewed in Spanish — into the participant website. 

Access ICanRetire.com/planpremier from anywhere to check it out for yourself.

Your plan reports

Use plan reports and the Data Library to view participation statistics, balances and asset allocations. The information will enable you to evaluate participant behaviors in the plan and help employees improve their knowledge and practices.

To access plan reports online, log in to the Plan Service Center and click on Reports to view the Data Library and plan reports.

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