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Global Equities
10 investment themes for 2022
Jody Jonsson
Equity Portfolio Manager
Martin Romo
Equity Portfolio Manager

Investors are facing new risks and a market in transition. From the conflict in Ukraine to high inflation and rising interest rates, the future seems as uncertain as ever. And as central banks reduce stimulus, we are likely to see a shift in market leadership, along with sustained volatility. 


In these uncertain times, we believe it’s important to step back and consider the long-term trends that are driving companies and markets. That’s why we asked our investment team to highlight 10 themes they are closely following today.


Some of these are within industries under pressure or facing near-term headwinds. But we invest in companies, not industries. It’s our job to analyze individual businesses, meet with management and invest in a select group of companies we believe are most likely to prosper in the years ahead.


Here are 10 investment themes for 2022:


1. Pricing power
2. Tech trifecta
3. Dividend comeback
4. Health care innovation
5. Transportation transformation
6. China challenges and opportunities
7. Media disruption
8. Future of financials
9. ESG everywhere
10. Flexible fixed income


1. Pricing power

Diana Wagner, equity portfolio manager

I believe inflation will linger in the months ahead, making it one of the biggest risk investors face in 2022. That’s why I am focused on uncovering companies with pricing power that can protect their profit margins by passing those costs along to customers.


Companies with pricing power potential include consumer businesses with strong brand recognition, like beverage makers Keurig Dr Pepper and Coca-Cola; companies in the fast-growing video games segment, like Microsoft and Tencent; and companies providing essential services, like Pfizer and UnitedHealth.


Semiconductor companies with proprietary chip designs, like Broadcom, or Dutch chip-equipment maker ASML, could also raise their prices in an inflationary environment. 


Some industries have a greater potential for pricing power

The scattergram plots a range of market industries by their average gross profit margins for the five years ended December 31, 2021, and for standard deviation of gross margins for the same period. Standard deviation measures how varied or consistent the gross margins have been over the five years. Relatively high and consistent gross margins can be an indicator of pricing power. Among the industries identified as having such characteristics are pharmaceutical/biotech, beverages, semiconductors, household products, apparel and luxury goods, and media.

Sources: Capital Group, FactSet, MSCI. Reflects select industries within the MSCI World Index. Average and standard deviation of gross margins are calculated for the five-year period ending 12/31/21. Average gross margin is net sales less the cost of goods sold and is shown as a percentage of net sales. Standard deviation is a common measure of variation that tells how a statistic has varied from the mean over time. A lower number signifies lower volatility.

With slowing growth, rising inflation and conflicts overseas, 2022 is off to a rough start. But I’m optimistic that an active portfolio of select companies with strong pricing power may help investors thrive in the year ahead.

Go deeper:


2. Tech trifecta

Mark Casey, equity portfolio manager

Semiconductors, cloud computing and software — what I call the tech trifecta — are three industries I’m following closely this year.


If pricing power is a key to fighting inflation, then the semiconductor industry is in a strong position. Supply chain disruptions have chip prices skyrocketing, pressuring manufacturers that increasingly depend on them. Anyone who tried to find a PlayStation 5 last Christmas knows what I mean.


Even in the wake of supply chain issues, I see no end to the world’s appetite for semiconductors. Today a new car uses as many as 3,000 chips, and that number is growing with each new model.


Semiconductors are the backbone cloud technology companies use to power their business. I believe we are still in the early innings of the cloud transition. For example, makers of CPUs, like Advanced Micro Devices; DRAM chipmaker Samsung; and ST Microelectronics, which develops microcontrollers, could all see demand multiply for years.


Demand for semiconductors is soaring, along with prices

The table shows increases in the cost of semiconductor content per unit in USD for three products: high-end smartphones, automobiles and data centre servers. For high-end smartphones, chip content per unit was $100 in 2015, $170 in 2020, and $275 in 2025. For automobiles the figures were $310 in 2015, $460 in 2020, and $690 in 2025. For data centre servers, the figures were $1,620 in 2015, $2,810 in 2020, and $5,600 in 2025 are estimated.

Sources: Capital Group, Applied Materials. All figures are in USD. As of June 16, 2021.

If chips are the backbone of the cloud, then software is the brains. Today, software is driving advancements not only in e-commerce and finance but also health care, education, transportation, construction and agriculture. It’s been a tough year in the market for many software-as-a-service (SaaS) companies. But my job is to look past today’s volatility to understand fundamental growth dynamics that can drive long-term returns.


Go deeper:


3. Dividend comeback

Caroline Randall, equity portfolio manager for Capital Group Capital Income BuilderTM (Canada)

Companies are shifting from dividend zeros to dividend heroes.


Particularly in Europe, companies suspended dividends during the pandemic primarily due to political or regulatory pressure, but now many of them have surplus capital to redeploy as regular and catch-up dividends.


You might think the search for dividend income starts with companies that pay the highest yields. While these companies can be sound investments, a high dividend yield can also be a warning sign and potentially unsustainable.


Our research shows that since 2007, the highest yielding quintile of stocks had the lowest overall returns. We found the sweet spot to be the next bucket of dividend payers, those that yielded closer to 3%. This group included companies with more stable balance sheets and attractive dividend growth prospects.


Businesses across sectors and borders are raising their dividends

The graphic shows a world map of companies with rising dividends: Broadcom, UnitedHealth, J.P. Morgan and Comcast in the United States; TD Bank, Canadian Natural Resources and TC Energy in Canada; Unilever, Carlsberg, Enel and Zurich Insurance in Europe; Power Grid of India; Tokyo Electron in Japan; and China Gas Holdings, Samsung and Taiwan Semiconductor Manufacturing in Asia.

Sources: Capital Group, Refinitiv Datastream. Represents examples of companies that have raised their dividends during the two-year period from 12/31/19 - 12/31/21.

This year, I’m focused on companies with strong underlying earnings growth that have demonstrated a commitment to raising their dividends over time. Increasing dividend payouts can be a signal of management’s confidence in future earnings growth. Dividend growers historically have tended to generate greater returns than other dividend strategies, while also keeping up with the broader market. Dividend growth can also offer a measure of resilience against inflation and interest rate hikes.


Go deeper:


4. Health care innovation

Rich Wolf, equity portfolio manager

Life-changing drugs are being developed and approved faster than ever. The COVID-19 mRNA vaccines from Pfizer and Moderna provide a powerful affirmation of the global nature of innovation.


Will that breakneck speed continue in 2022? With recent advancements in genomic and proteomic analysis and the launch of many new modalities of drugs, I believe it will. Today we have new therapies designed to engineer how the body recognizes and treats disease itself that have the potential to extend lives and generate billions of dollars in revenue for companies able to develop them successfully.


New drugs are coming to market faster than ever

The bar chart shows the number of novel drugs approved by the U.S. Food and Drug Administration each year from 2007–2021. From 2007–2016, the average was 29 approvals per year. From 2017–2021, the average was 51 approvals per year.

Source: U.S. Food and Drug Administration. As of 12/31/21.

But it’s not just drug discovery that excites me. A massive wave of innovation from health technology companies has led to improved diagnostics — both in the lab and at home. For example, Dexcom’s continuous glucose monitors allow diabetics to continuously check their glucose levels and integrate that information directly to an insulin pump.


Companies like Exact Sciences and Illumina have developed liquid biopsy blood tests and genomic technologies that enable early detection of cancer and help in the research of complex diseases. In addition, as the technology improves, remote patient monitoring and home diagnostics are becoming part of the continuum of care.


Go deeper:


5. Transportation transformation

Kaitlyn Murphy, equity investment analyst covering automobile & components manufacturers

Ladies and gentlemen, start your batteries.


The adoption curve of electric vehicles (EVs) has steepened thanks in large part to government incentives and tighter emissions standards for gas-burning cars, particularly in China and Europe. The price of batteries, which can account for a third of a vehicle’s cost, has also plunged. EV makers are now appealing to more consumers by introducing models with lower prices, better performance and longer range.


Tesla has raced ahead of global competition in EV sales

The chart shows estimated global plug-in electric vehicle sales in 2021 by number of units sold. Units sold by company as follows: Tesla, 936,172; BYD, 593,878; SAIC-GM-Wuling joint venture, 456,123; Volkswagen, 319,735; BMW, 276,037; Mercedes, 228,144; SAIC, 226,963; Volvo, 189,115; Audi, 171,371; and Hyundai, 159,343.

Sources: CleanTechnica, EV-Volumes.com, Statista. Estimates as of January 2022. SAIC-GM-Wuling is a joint venture based in China.

Although EVs are on the threshold of profitability, some will likely get there sooner than others. Tesla has been a clear leader, having briefly surpassed a market cap of US$1 trillion in 2021. Companies quick to embrace structural change and rapidly adapt have a better chance of success over the long term, whether they are industry titans or startups. Innovative manufacturers can also differentiate themselves with their use of software, which allows for vehicles that can learn and improve, become safer and introduce more services over time.


Many believe the level of disruption in transportation will make it difficult for incumbents to survive, but don’t count them out. At General Motors, CEO Mary Bara is disrupting the company from within. In addition to its pledge to go all-electric by 2035, the company has invested heavily in Cruise, its self-driving unit. I believe it could be one of the future leaders.


Go deeper:


6. China challenges and opportunities

Winnie Kwan, equity portfolio manager for Capital Group Capital Income BuilderTM (Canada)

Risks to investing in China have risen due to macro and regulatory issues. Investors need to tread carefully with sectors such as property, education and gaming. However, I believe there are still compelling long-term, secular growth trends that make the country an attractive market on a stock-by-stock basis.


For example, China is positioned to dominate the global manufacturing supply chain for EVs and decarbonization solutions such as solar. Chinese manufacturers are producing high value-add parts at scale, including servo motors, electric drive trains and thermo management systems. A fast-growing home market for EVs is supportive of the supply chain development. China is already a dominating force in solar panel manufacturing, and it is increasingly leading in specific components such as inverters.


Automation is another growth area, driven by manufacturing upgrades and an aging population. Japanese and European companies have historically dominated production of precision parts and components in automation, but Chinese manufacturers are rapidly taking share.


Localization and import substitution continue to be big trends, not only in capital goods but in health care and medical technology equipment. At the same time, contract development and manufacturing organizations have become a sweet spot. These companies are partnering with multinationals on drug development, testing and manufacturing, often at lower prices and higher efficiency.


Go deeper:


7. Media disruption

Martin Romo, equity portfolio manager for Capital Group U.S. Equity FundTM (Canada)

This January, three blockbuster deals announced over a matter of days highlighted the swift change of pace in the industry.


If all three are finalized — Microsoft’s bid for gaming giant Activision Blizzard among them — it would amount to more than US$90 billion in M&A activity centered on video games, the fastest growing segment of the media sector.


Driven in part by a pandemic-era gaming boom, the media landscape is fundamentally transforming the way people interact and entertain themselves. That makes interactive games all the more valuable to the likes of Microsoft, Sony and many others.


It’s a testament to how powerful and alluring video games have become. The US$200 billion gaming industry provides compelling entertainment at a reasonable cost, and it’s already surpassed the movie industry in terms of annual gross revenue. Fundamentally, I think that growth is likely to continue and even accelerate in the years ahead.


The disruption also extends to other segments of the media and entertainment world. Netflix, the clear leader in streaming video with over 200 million subscribers worldwide, is encountering fierce competition from Amazon and Apple, as well as old guard companies like Disney. The biggest threat to Netflix’s dominance may be Disney+, whose deep library of intellectual property-driven content has helped it attract 130 million subscribers in just three years.


Go deeper:


8. Future of financials

Emme Kozloff, equity investment analyst covering global capital market infrastructure providers and U.S. and European discount brokers

Today the financials sector encompasses a broader set of opportunities than traditional banks and insurers. Among these are exchanges, data providers and asset managers. Financial exchanges that focus on equity trading may even benefit from increased volume during volatile markets.


Financial exchanges have outpaced the broader market

Chart compares total returns in USD of the Hong Kong Exchange and Clearing, London Stock Exchange Group and CME Group versus the MSCI World Index and the MSCI World Financials Index. From December 31, 2005, through December 31, 2021, the Hong Kong Exchange and Clearing rose in value to approximately 2,196, London Stock Exchange Group to 1,299 and CME Group to 526. By comparison, the MSCI World Index climbed in value to 352, and the MSCI World Financials Index was 171.

Sources: MSCI, RIMES. Returns rebased to 100 on 12/31/05. As of 12/31/21. Returns are in USD.

I believe several trends will drive growth in financial exchanges. One is the modernization of fixed income trading, which is moving out of the horse-and-buggy era. As fixed income — by far the largest asset class in the world with over US$100 trillion in assets — moves to digital trading, exchanges like Tradeweb could see their sales volumes soar.


Another driver of growth is the voracious appetite for data analytics. London Stock Exchange, known primarily for its equity exchanges, and Standard & Poor’s, known largely as a ratings agency and index creator, have built robust analytics offerings. Likewise, only a third of NASDAQ’s revenue comes from trading with much of the rest coming from its data services segment. I don’t think the market fully appreciates just how diversified many of these companies are.


To invest successfully in financials, it can help to look really closely at each of these companies to understand what assets they own and where those offerings fit into the business cycle.


Go deeper:


9. ESG everywhere

Rob Lovelace, vice chair and president of Capital Group and portfolio manager for Capital Group Canadian Focused Equity FundTM (Canada)

Environmental, social and governance investing, or ESG, is everywhere, and it's only going to get more important.


At Capital Group, we have fully integrated ESG principles into our investment process, and it’s a part of every investment decision we make. We don’t think of ESG as just an exclusion process. We think of it as identifying companies that are doing the right thing and supporting those in transition, such as oil companies shifting toward clean energy.


This effort extends far beyond the energy sector. For example, buildings pump more carbon dioxide into the atmosphere than the entire transport industry. One of the most effective ways to reduce greenhouse gas emissions is to improve air conditioning and heating efficiency. Regulations that require the replacement of older systems with more energy-efficient products in Europe and elsewhere could underpin a long-term tailwind for HVAC companies like Daikin and Carrier.


I understand there is some trepidation about how our industry will implement ESG concepts. People are worried about new government regulations, additional rules or expanded disclosure requirements. But I would say: This is important. While there’ a lot to learn, I believe we should approach it with a sense of optimism and enthusiasm.


Go deeper:

  • The future of ESG investing depends on deep analysis
  • Rob Lovelace on the year ahead

10. Flexible fixed income

Damien McCann, fixed income portfolio manager

Inflation is running hot — and that’s cooling bond returns. Speculation about the U.S. Federal Reserve’s path and pace of interest rate hikes has pressured bond prices.


The good news? High inflation is partially a response to extraordinary consumer demand. The economy is doing well. People have jobs and cash — and they want to spend it. What’s more, many companies have strong balance sheets and are positioned for growth.


In my mind, this means there are solid investment opportunities in corporate bonds. The post-pandemic economy may benefit casinos and cruise lines as demand returns. Energy prices have jumped, which could help both midstream and exploration and production companies. On the other hand, I think that rising labour costs and shortages could crimp growth for consumer-oriented retail companies. Restaurants may also feel the pinch.


The relative value between higher income bond sectors such as investment grade(rated BBB/Baa and above), high yield, emerging markets and securitized debt is always changing. I’m focused on identifying which of these offer the most attractive investment opportunities for income-seeking investors. Recently, the underlying strength in the economy and the shorter interest duration in high yield and securitized debt have made those sectors more attractive.


I take a flexible, diversified approach to allocating among these different sectors based on market conditions and investment insights. This could help create a more resilient income and return stream for investors.


Go deeper:


Keeping 2022 volatility in perspective

Today’s challenging environment is causing more market volatility than we’ve seen since the onset of the pandemic. Against a backdrop of slowing growth and high inflation, the tragic war in Ukraine adds a new series of risks and unknowns. 


However, history has shown that markets have powered through past periods of geopolitical market shocks. It’s important to remember that investors can still find opportunity in the midst of chaos — be it war, inflation, or recession. There are still many companies that are thriving and innovating, so that’s where we focus most of our time and energy. 


Equity markets have historically powered through geopolitical events

Chart compares the rise of the S&P 500 Index from 1975 to February 28, 2022, along with an overlay of news events along the path. Those events include the Iran hostage crisis, the Iran-Contra Affair, Iraq invades Kuwait, the First Gulf War, 9/11, the Second Gulf War, the Orange Revolution in Ukraine, London bombings, Arab Spring, Russia invades Crimea, Brexit and the U.S.-China trade war.

Sources: Capital Group, Refinitiv Datastream, Standard & Poor’s. Index levels reflect price returns in USD, and do not include the impact of dividends. Chart shown on logarithmic scale. As of 2/28/22. Standard & Poor’s 500 Composite Index is a market capitalization-weighted index based on the results of approximately 500 widely held common stocks.

Our primary message for investors is to stay committed to your long-term investment goals. Don’t be disoriented by moments of crisis. Remember that markets over the long term have been resilient and have powered through many challenges. Now is the time to evaluate your portfolio, stay focused on your path and try not to let external events derail your objectives.



Jody Jonsson is an equity portfolio manager. She joined Capital Group in 1990. She holds an MBA from Stanford and a bachelor's from Princeton. Jody is a CFA charter holder and a member of the CFA Institute.

Martin Romo is an equity portfolio manager with 30 years of investment experience (as of 12/31/2021). He is president of Capital Research Company and serves on the Capital Group Management Committee. He holds a bachelor’s from the University of California, Berkeley, and an MBA from Stanford. 


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