Our core beliefs: Firm footing in unsteady markets

In volatile times, emotions run high. We know it can be challenging to keep investors on track, and we want you to know that we’re here for you. We believe you’re prepared because we’re prepared.

Our investment experience spans nine decades, and we’ve experienced 16 bear markets. While no bear market is the same, our core beliefs have held us steady through the toughest times.

Here’s how our beliefs are standing up to the current market conditions.


We believe partnership means lending support when you need it most. 

Chamber group gathers to perform music together

In shaky markets, your time becomes even more valuable as your clients seek support. We’ve organised our resources into a one-stop shop with the tools and insights you need all in one place.

Here, you’ll find timely videos from our investment professionals, investment insights, materials you can use in client conversations as well as regular webinars all at your fingertips. Our commitment to helping you engage your clients and grow your business remains strong and steady, no matter how the market behaves.


We believe our long-term view is crucial through market ups and downs.

Financial analyst studies company break room billboard

Capital Group is built for times like this. Our decades of experience with past declines combined with our long-term philosophy mean we can focus on the future success of our investors.

In fact, nearly 90% of our portfolio managers have been in the industry through the tech bubble and the 2008-09 financial crisis.1 Our steadiness has paid off: As an illustration, our equity-focused strategies have outpaced their relevant market indices two thirds of the time during the biggest downturns of the past eight decades.2


We believe our distinctive investing approach can help manage volatility. 

Mature man stands among enduring redwood trees

Our distinctive investing approach, known as The Capital SystemSM, aims to provide stability during unsteady markets. This time-tested process could help your clients lose less when the market tumbles and bounce back faster when it recovers.

Diversification is the core of The Capital SystemSM. Our funds have a multi-manager approach, with each one comprising a team of investment professionals. These different viewpoints and backgrounds give our funds a natural diversification, which can provide downside protection to help cushion market declines.


We believe our fundamental research can help us weather the storm. 

Rock climbers prepare to tackle a climb together

Our robust research is especially important during market turbulence, and our 400+ investment professionals haven’t slowed down. We have even provided our perspective on current markets, industries and economies to many companies that have reached out to us.

We are maintaining access to companies remotely and strengthening relationships around the globe. We don’t wait until the market falls to take measures to protect your investments. We work to protect them every step of the way because we never make an investment without deep research into its potential long-term value.

See all our resources to help you navigate current market conditions.

Past results are not a guarantee of future results.

1 Portfolio manager experience as of December 31, 2019.

2 Based on measurements of our strategy results across 16 bear markets over the past 90 years. For more information click here